Reviving Heritage: Making Culture Cool Again

In an era where the past meets the present, the fusion of heritage and modernity has become a powerful driver for revitalising tourism and boosting local economies. By blending tradition with innovation, destinations can offer unique experiences that resonate with global audiences and across cultures and generations.

Today, we discuss how this fusion fuels economic opportunities, enhances tourism appeal, and shapes the way we connect with heritage in the modern age. Joining us is Zeen Chang, the Co-Founder and Managing Partner of Kwai Chai Hong to explore how the synergy of old and new is pivotal in redefining industries and communities alike.