How Science and Experiments Can Improve Business Decisions

Testing business models, product designs, and strategies are part and parcel of building and doing business, and in recent decades, behavioural and social science has become more commonplace in business, particularly in branding and marketing. Today on Enterprise Explores, we’re going to expand upon this and dive into the role that experiments and the scientific method can play in making better data-driven decisions and evidence-based policy, applicable to policymakers, but also business decision makers.

To explore this, we speak with Dr. Joanne Yong, ICMR Distinguished Fellow and Founder of Research for Impact, a Singapore-based think tank, as well as Nadhirah Ibrahim, Senior Analyst, Institute for Capital Market Research Malaysia (ICMR). She led ICMR’s recent RCT research to assess the impact of financial education interventions on Malaysian youth.