4 Must-Ask Questions For Brands With Overseas Ambitions

Is your consumer brand ready to take the leap into international markets? What are the key strategies APAC’s biggest FMCG brands have used to tap into overseas markets to drive revenue? In this episode of Enterprise Explores, we delve into the global ambitions of Asia-Pacific FMCG companies and the essential strategies driving their international success.

With overseas revenue now outpacing domestic growth for many of the region's top firms, global expansion has become a critical pathway for sustained growth. Joining us is Praneeth Yendamuri, Partner at Bain & Company, who shares insights from Bain’s report on internationalisation, examining the drivers, challenges, and growth strategies for FMCGs in Asia.

We explore the decision-making process, from selecting expansion pathways to managing risks in mergers and acquisitions, and outline practical steps for building a successful global presence.

Tune in as we discuss the latest trends, strategic approaches, and pitfalls to avoid for Asia-Pacific FMCGs looking to thrive internationally.