2025 Consumer Trends: Tech Hype, Nostalgia, and Climate

In Ipsos’s latest Global Trends: Understanding Asia report, three major consumer trends are set to dominate the Asia Pacific region in 2025. As technology continues to evolve, consumers in APAC are embracing what’s been dubbed “Technowonder,” with a strong belief that AI and digital innovation will play a transformative role in their future. At the same time, younger generations are feeling a pull towards the past, with over half of Gen Z in the region expressing a desire to have grown up during a simpler time—what Ipsos calls the “Retreat to Old Systems.” And then there’s the urgent call for environmental action: “Climate Convergence” shows that the majority of consumers believe the world is heading for disaster unless immediate changes are made.

- Technowonder: How Asia is embracing technological progress and the rise of AI.

- Retreat to Old Systems: Why Gen Z feels nostalgic and how businesses can adapt.

- Climate Convergence: The role of brands in combating climate change and leading the charge.

In this episode of Enterprise Explores, Hamish Munro, CEO for Asia Pacific Excluding Greater China at Ipsos, breaks down these trends and discusses what they mean for businesses and policymakers as they navigate the opportunities and challenges of the future.

We dive into the significance of each trend and explore how Asia Pacific consumers’ increasing concerns about climate change, rapid digital transformation, and societal change are shaping the region’s commercial landscape.