It’s becoming increasingly obvious to some of the bigger brands out there, that traditional TV advertising is no longer as effective as it used to be. The fact that more and more consumers are choosing to cut the cord and move to streaming services is partly to blame for this slump - and no one who uses streaming services want adverts on their platform; afterall, it’s part of the reason that they switched.

Produced by: Christine Wong

Presented by: Richard Bradbury, Freda Liu, & Arvindh Yuvaraj

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Business Analysis,  Personal Finance,  Investments,  Financial Literacy,  Young Finance,  Personal Development,  Entrepreneurship,  SME

Tags:  advertising,  agencies,  TV,  branding,  ,