Using Older Adults To Benchmark New Tech

Enterprise · Enterprise Biz Bytes · 6 Nov 2019 · 11 mins listen

New tech is primarily based on younger consumers. The problem is, doing so potentially eliminates a whole segment of older people who aren’t comfortable with the way tech is designed. However as research shows, designing new tech with older adults in mind could solve that problem.

Produced by:

Christine Wong

Presented by:

Richard Bradbury,Arvindh Yuvaraj,& Jeff Sandhu

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