BFM 89.9

Podcast  >  Enterprise  >  Enterprise Biz Bytes  >  India’s TikTok Stars, and why they’ll need Instagram

India’s TikTok Stars, and why they’ll need Instagram

02-Jul-20 12:45

India’s TikTok Stars, and why they’ll need Instagram

The Narendra Modi government’s decision to ban TikTok has left thousands of Indian content creators in the lurch.

The short-form video sharing platform, which took India by storm a couple of years back, gave rise to a whole new breed of celebrities in the country: the TikTok stars.

Besides enjoying massive fan following on the Bytedance-owned app, these creators have been earning from TikTok via brand endorsements. Some even left their stable jobs to create content on TikTok.


Produced by: Richard Bradbury

Presented by: Jeff Sandhu, Freda Liu, and Richard Bradbury


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  TikTokSocial MediaModhiIndiaapptechnologyzarapepsibytedanceInternet, e-Business, e-commerceEntertainmentTelecom, IT, TechnologyTechnology news, reviews

Business
Money
Life

Share this podcast

Latest Podcasts




Play / Pause

Listen now :

Today’s Shows



10:00 AM

Pick of the Pops (REPEAT)

12:00 PM

Bar None (REPEAT)

1:00 PM

Ringgit and Sense (REPEAT)

'Ringgit Oh Ringgit's Tips and Tricks for Freelancers, Side Hustlers, and Solopreneurs; Suraya Zainudin, Writer and Founder, ringgitohringgit.com

1:30 PM

The Property Show (REPEAT)

Finding You A Perfect Home; Vincent Lim, Managing Partner, The Property Guys

2:00 PM

Cruise Control (REPEAT)

Daniel Fernandez Buys A (Subaru) Legacy; Daniel Fernandez, dsf.my

3:00 PM

By the Book (REPEAT)

Book Club October 2020 - Girl, Woman, Other; Sumitra Selvaraj, Writer

4:00 PM

The Bigger Picture (REPEAT)

Finding Tagistan; Dhavinder Singh, artist

5:00 PM

TED Radio Hour

6:00 PM

Night School (REPEAT)

The Ajaib-khana - The Museum Today and Wonder; Qaleeda Talib

7:00 PM

Take Five (REPEAT)

8:00 PM

The Flow (REPEAT)

9:00 PM

The Selector