H&M Gets Into The Influencer-Style Shopping Game

enterprise · enterprise-biz-bytes · 8 Apr 2019 · 12:15 pm · 7 mins listen

The role of the “influencer” or KOL has changed over the years, but their appeal to the (mostly) younger generation cannot be ignored. H&M has leveraged on this appeal by launching its own influencer-style shopping platform called Itsapark in an attempt to replicate the kinds of pictures people secretly envy on Instagram.

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