BFM 89.9
The Business Station
Xtractify’s RM2M Bet on AI, WhatsApp & Business Automation
34 mins·10:00, 7 Apr 2025
Xtractify’s RM2M Bet on AI, WhatsApp & Business Automation
34 mins
·
10:00, 7 Apr 2025
·
Recommended
36 mins
22 mins
Guest: Elvis Lau, Founder and CEO, Xtractify
From automating tedious expense claims to unlocking consumer data trapped in third-party retail, this episode explores whether Xtractify is just AI hype, or solving real problems.
After raising RM2 million and setting its sights on RM1 million in revenue by 2025, Xtractify is betting on AI-powered automation, especially through WhatsApp, to help businesses streamline operations and extract hidden value.
On this episode of Open For Business, we speak with Elvis Lau, Founder and CEO of Xtractify, a Malaysian startup claiming to offer plug-and-play AI tools that work with minimal changes to existing systems. The company is targeting industries like retail and F&B with two core products: AI-driven business automation and a WhatsApp-based customer acquisition engine.
Elvis breaks down how their AI engine builds on top of existing LLMs, enhanced by proprietary training methods, self-refinement algorithms, and small language models for secure, business-specific results. He also discusses their hybrid SaaS + pay-per-use model, how they’re navigating product-market fit, and the trust challenges AI startups face.
Presenter: Roshan Kanesan
Producer: Roshan Kanesan
Share:
Recommended
Apr 8
·
36 minsThe 4 I’s of Winning Digital Marketing Strategy
Apr 8
·
22 minsA Primer On Malaysia's New CCUS Law
Recent episodes
0
Latest stories
Podcasts · Apr 9 · 12:00PM
2025 Toyota Camry - Sleek and Peerless
40 mins
Podcasts · Apr 9 · 40 mins
2025 Toyota Camry - Sleek and Peerless
Podcasts · Apr 9 · 11:00AM
Malaysian Poetry Through Time and Tongue
38 mins
Podcasts · Apr 9 · 38 mins
Malaysian Poetry Through Time and Tongue
Podcasts · Apr 9 · 10:00AM
Survival Medicine in the Wild
38 mins
Podcasts · Apr 9 · 38 mins
Survival Medicine in the Wild