Data has become the backbone of modern advertising and media planning, enabling real-time insights, precise audience targeting, and agile campaign optimisation. But with an abundance of data available, are marketers truly innovating or merely following what’s trending? In this conversation, we discuss how businesses can go beyond efficiency to create hyper-personalised, impactful brand experiences, and how AI, machine learning, and predictive analytics are shaping the future of marketing.

This episode of Marketing Mojo was brought to you by BFM Brandfest. The 20th BFM Brandfest is happening on 16th and 17th July at Nexus Bangsar South.