BFM 89.9
The Business Station
Why Did I Buy That? How Heuristics Shape Consumer Choices
27 mins
·
11:00, 4 Mar 2025
·
Recommended
32 mins
27 mins
Guest: Kiron Kesav, Chief Strategy Officer, OMG Malaysia
Ever picked up something and later wondered, why did I buy that? The answer might not be as rational as you think. From limited-time deals to ‘best-seller’ labels, our brains rely on mental shortcuts—heuristics—to make quick decisions. But how do marketers tap into these subconscious triggers to influence what we buy?
In this episode of Marketing Mojo, Kiron Kesav, Chief Strategy Officer at OMG Malaysia, joins the conversation to explore the psychology behind consumer choices and how brands use heuristics to shape purchasing behaviour.We’ll take a closer look at the strategies behind the products we can’t resist—and whether we’re truly in control of our buying decisions.
Presenter: Richard Bradbury
Producer: Richard Bradbury
heuristic marketingconsumer decision-makingbrand perceptionanchoring marketingframing effectdigital marketing
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Why Did I Buy That? How Heuristics Shape Consumer Choices
27 mins
Why Did I Buy That? How Heuristics Shape Consumer Choices
27 mins
·
11:00, 4 Mar 2025
Guest: Kiron Kesav, Chief Strategy Officer, OMG Malaysia
Ever picked up something and later wondered, why did I buy that? The answer might not be as rational as you think. From limited-time deals to ‘best-seller’ labels, our brains rely on mental shortcuts—heuristics—to make quick decisions. But how do marketers tap into these subconscious triggers to influence what we buy?
In this episode of Marketing Mojo, Kiron Kesav, Chief Strategy Officer at OMG Malaysia, joins the conversation to explore the psychology behind consumer choices and how brands use heuristics to shape purchasing behaviour.We’ll take a closer look at the strategies behind the products we can’t resist—and whether we’re truly in control of our buying decisions.
Presenter: Richard Bradbury
Producer: Richard Bradbury
heuristic marketingconsumer decision-makingbrand perceptionanchoring marketingframing effectdigital marketing
Share:
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Why Did I Buy That? How Heuristics Shape Consumer Choices