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The Honey Scam: A Wake-Up Call for Influencers & Affiliates?
30 mins
·
11:00, 14 Jan 2025
·
Recommended
Guest: René E. Menezes, Executive Director, Remix
When a popular browser extension allegedly poaches affiliate commissions, creators and influencers are left asking: did Honey cheat them, or is this just business as usual? In this episode of Marketing Mojo, we unpack the “Honey Scam,” a cautionary tale that has rocked the affiliate marketing world.
Accusations against the Honey browser extension, owned by PayPal, suggest it hijacked affiliate links, depriving creators and influencers of rightful earnings. We explore flaws in the “last-click-wins” model, strategies for protecting influencer revenue, and the deeper implications of this controversy.
Join us as we demystify the affiliate marketing model and consider what these revelations mean for the future of the industry.
Presenter: Roshan Kanesan
Producer: Carol Wong
affliate marketing
influencer revenue
commission poaching
browser extensions controversy
Honey extension scandal
digital trust
last-click model
creator economy
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The Honey Scam: A Wake-Up Call for Influencers & Affiliates?
30 mins
·
11:00, 14 Jan 2025
Guest: René E. Menezes, Executive Director, Remix
When a popular browser extension allegedly poaches affiliate commissions, creators and influencers are left asking: did Honey cheat them, or is this just business as usual? In this episode of Marketing Mojo, we unpack the “Honey Scam,” a cautionary tale that has rocked the affiliate marketing world.
Accusations against the Honey browser extension, owned by PayPal, suggest it hijacked affiliate links, depriving creators and influencers of rightful earnings. We explore flaws in the “last-click-wins” model, strategies for protecting influencer revenue, and the deeper implications of this controversy.
Join us as we demystify the affiliate marketing model and consider what these revelations mean for the future of the industry.
Presenter: Roshan Kanesan
Producer: Carol Wong
affliate marketing
influencer revenue
commission poaching
browser extensions controversy
Honey extension scandal
digital trust
last-click model
creator economy
Share:
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Recent episodes
0
Latest Stories
Podcasts · Jan 14 · 23 mins
Sports, Streams & Big Money Dreams
Podcasts · Jan 14 · 1 hr 1 min
What is Masculinity to You?
Podcasts · Jan 14 · 34 mins
Top 5 at 5: The Politics of Najib's Royal Addendum