No doubt, streaming platforms have revolutionized the way we consume entertainment—whether it's movies or TV series. Now, these platforms are setting their sights on live sports broadcasting, investing heavily to claim a piece of this lucrative market which always has been traditional TV’s stronghold.

This shift traces back to the early 2010s, when platforms like YouTube and ESPN dabbled in live streaming. However, the real game-changer came with the rise of subscription-based giants like Netflix and Amazon Prime Video. A recent example? Netflix's landmark deal to stream World Wrestling Entertainment (WWE) content for a staggering $5 billion over the next decade.

So, why are streaming platforms pouring billions into live sports? Is this the natural evolution of sports broadcasting—or could it signal the death of cable and terrestrial TV as we know it?

Joining us this week is resident tech guru Matt Armitage, and we’re kicking off a deep dive into how streaming is reshaping the sports industry.