BFM 89.9
The Business Station
The Economic Impact of Tourism Campaigns
30 mins
·
12:00, 22 Jan 2025
·
Recommended
49 mins
24 mins
30 mins
Guest: Gary Bowerman, Co-Founder, High-Yield Tourism, Christyna Fong, Creative Director, The Chariot Agency
Tourism has always been a cornerstone of Malaysia’s economy, celebrated for its cultural diversity, natural beauty, and historic landmarks. The Visit Malaysia 2026 (VM2026) initiative aims to position the nation as a global tourism hotspot, but its journey has been marked by challenges.
From public backlash over a promotional video’s lack of cultural representation to debates about the campaign mascot and allegations of AI involvement, the initiative has sparked important discussions about cultural authenticity, inclusivity, and strategic planning.
Today's conversation with Gary Bowerman, Co-Founder of High-Yield Tourism, and Christyna Fong, Creative Director at The Chariot Agency, explores how Malaysia can design impactful tourism campaigns that resonate globally while honouring its unique identity.
Presenter: Richard Bradbury
Producer: Carol Wong
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The Economic Impact of Tourism Campaigns
30 mins
The Economic Impact of Tourism Campaigns
30 mins
·
12:00, 22 Jan 2025
Guest: Gary Bowerman, Co-Founder, High-Yield Tourism, Christyna Fong, Creative Director, The Chariot Agency
Tourism has always been a cornerstone of Malaysia’s economy, celebrated for its cultural diversity, natural beauty, and historic landmarks. The Visit Malaysia 2026 (VM2026) initiative aims to position the nation as a global tourism hotspot, but its journey has been marked by challenges.
From public backlash over a promotional video’s lack of cultural representation to debates about the campaign mascot and allegations of AI involvement, the initiative has sparked important discussions about cultural authenticity, inclusivity, and strategic planning.
Today's conversation with Gary Bowerman, Co-Founder of High-Yield Tourism, and Christyna Fong, Creative Director at The Chariot Agency, explores how Malaysia can design impactful tourism campaigns that resonate globally while honouring its unique identity.
Presenter: Richard Bradbury
Producer: Carol Wong
Share:
Recommended
Jan 22
·
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30 minsThe Economic Impact of Tourism Campaigns
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Recent episodes
0
Latest Stories
Podcasts · Jan 22 · 49 mins
NCD Chronicles #25: Living with Type 1 Diabetes (Part 1)
Podcasts · Jan 22 · 24 mins
Tackling Greenwashing in Southeast Asia
Podcasts · Jan 22 · 30 mins
The Economic Impact of Tourism Campaigns