BFM 89.9
The Business Station
Small Brands, Big Impact: Gamification on a Budget
30 mins
·
11:00, 21 Jan 2025
·
Recommended
Guest: Kenny Lum, Chief Gamification Officer, Gameka
In this episode, we speak with Kenny Lum, Chief Gamification Officer at Gameka and we're diving into the world of gamification—a powerful strategy that brands are using to engage, motivate, and retain customers through game-like experiences. Research shows that businesses leveraging gamification see engagement boosts of up to 150%, with the global market projected to grow from $15.43 billion in 2024 to $48.72 billion by 2029. Big names like Nike, Starbucks, and McDonald's are leading the charge, using gamification to build community, foster loyalty, and drive repeat purchases. But what about smaller brands? Can gamification work on a limited budget? Tune in as we explore actionable strategies for businesses of all sizes to harness the power of gamification, creating lasting customer connections and driving deeper engagement without breaking the bank.
Presenter: Richard Bradbury
Producer: Kishan Sivaswamy
gamification
customer engagement
customer loyalty
business strategies
small businesses
customer retention
brand loyalty
marketing trends
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Small Brands, Big Impact: Gamification on a Budget
30 mins
Small Brands, Big Impact: Gamification on a Budget
30 mins
·
11:00, 21 Jan 2025
Guest: Kenny Lum, Chief Gamification Officer, Gameka
In this episode, we speak with Kenny Lum, Chief Gamification Officer at Gameka and we're diving into the world of gamification—a powerful strategy that brands are using to engage, motivate, and retain customers through game-like experiences. Research shows that businesses leveraging gamification see engagement boosts of up to 150%, with the global market projected to grow from $15.43 billion in 2024 to $48.72 billion by 2029. Big names like Nike, Starbucks, and McDonald's are leading the charge, using gamification to build community, foster loyalty, and drive repeat purchases. But what about smaller brands? Can gamification work on a limited budget? Tune in as we explore actionable strategies for businesses of all sizes to harness the power of gamification, creating lasting customer connections and driving deeper engagement without breaking the bank.
Presenter: Richard Bradbury
Producer: Kishan Sivaswamy
gamification
customer engagement
customer loyalty
business strategies
small businesses
customer retention
brand loyalty
marketing trends
Share:
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Recent episodes
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Small Brands, Big Impact: Gamification on a Budget