BFM 89.9
The Business Station
BFM 89.9
The Business Station
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44 mins
45 mins
47 mins
Football fans were left at the edge of their seats after Astro managed to secure the broadcasting rights for the UEFA Champions League hours before the kick off. This has angered many customers and football fans who questioned the broadcaster's reasoning for not being able to secure the rights earlier, despite charging consumers fees. Joining us in the studio to understand why a decision was only made at the eleventh hour is Astro’s Head of Sports Business, Lee Choong Khay.
Producer: Haresh Deol & Daryl Ong
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S2E43: The Business Of Broadcasting
Football fans were left at the edge of their seats after Astro managed to secure the broadcasting rights for the UEFA Champions League hours before the kick off. This has angered many customers and football fans who questioned the broadcaster's reasoning for not being able to secure the rights earlier, despite charging consumers fees. Joining us in the studio to understand why a decision was only made at the eleventh hour is Astro’s Head of Sports Business, Lee Choong Khay.
Producer: Haresh Deol & Daryl Ong
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