BFM 89.9

Podcast  >  Bigger Picture  >  Live & Learn  >  Sports Law #6 - Stadium Naming Rights

Sports Law #6 - Stadium Naming Rights

Richard Wee, Lawyer | Lesley Lim, Lawyer

25-Jan-17 15:00

Sports Law #6 - Stadium Naming Rights

The Emirates Stadium, the Staples Center, and the Wrigley Field are homes to three major sports team in the world. They are also just three examples of how corporations are leveraging on the universal appeal of sports in exchange for lucrative sponsorships. This practice recently hit Malaysian shores when the Youth and Sports minister announced that the Putra Stadium will be renamed as the Axiata Arena and serve as the centre stage of the SEA Games in August. Sports lawyers Richard Wee and Lesley Lim explains in the ins and outs of stadium naming rights on this episode of sports law.


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  The Bigger PictureLive and Learnnaming rightsmoney in sportswalstropssports lawbrandingcorporate brandingwrigley fieldstaples centeremirates stadiumsportslawseriesonllSports


Life
Dan Lain-Lain

Share this podcast




Play / Pause

Listen now : Morning Brief

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

Datuk William, Chairman, Small and Medium Enterprises Association and Jeremy Lim, Vice President, Persatuan Pemilik Restoran dan Bistro

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

The Property Show

10:05 AM

Open For Business

Mr EH Lim, CEO of 5T3M.

11:05 AM

Tech Talk

MSP with Matt Armitage

12:00 PM

Enterprise Biz Bytes

Plastic Free July

1:00 PM

The Breakfast Grille Repeat

Datuk William, Chairman, Small and Medium Enterprises Association and Jeremy Lim, Vice President, Persatuan Pemilik Restoran dan Bistro

2:05 PM

Front Row

3:05 PM

Good Things

tbc; tbc

4:05 PM

Health and Living

Doctor in the House

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

8:05 PM

BBC World Service

9:00 PM

A Bit of Culture

10:00 PM

Track By Track