The use of electronic cigarettes, or vaping, is quickly gaining ground in Asia. First introduced in the USA in 2004, the habit of puffing a metal tube that heats up nicotine-containing liquid is advertised as a safer alternative to conventional tobacco cigarettes. Studies support the ‘safer alternative’ claim, but anti-smoking camps argue that e-cigs are defeating efforts to eliminate smoking all together. We learn more about the landscape of vaping in Malaysia from the directors of Factasia, an independent, not-for-profit organization, who explain recent surveys on vaping.