BFM 89.9

Podcast  >  Special Features  >  Retail Revolution  >  Refining The Online Strategy - How Brands Are Adapting During A Pandemic To Digitally Sustain Their Business

Refining The Online Strategy - How Brands Are Adapting During A Pandemic To Digitally Sustain Their Business

Cheryl Joannides, General Manager, Estee Lauder Companies Malaysia | Lim Kim Heng, Chairman, Senheng Electric Sdn Bhd

26-Nov-20 11:30

Refining The Online Strategy - How Brands Are Adapting During A Pandemic To Digitally Sustain Their Business

For renowned brand partners such as Estee Lauder Companies, a globally leading beauty company, and Senheng Electric, one of the leading consumer electronics chain stores in the country, they have long realised the importance and benefits of digitalising their business model to diversify revenue streams and remain sustainable. However, during the global crisis, these brands have had to further pivot their business strategies to adapt to consumers’ changing behaviour online.

Produced by: Richard Bradbury

Presented by: Richard Bradbury


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  Retail revolutionbrandingecommercedigitalisationconsumer behaviourPersonal FinancePersonal DevelopmentManagerial Resources/DevelopmentPersonal FinanceInvestmentsFinancial LiteracyYoung FinancePersonal DevelopmentEntrepreneurship


Business
Money
Life

Share this podcast




Play / Pause

Listen now : Inside Story

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

Sim Choo Kheng, Founder & Executive Chairman, Sim Leisure Group

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

Pressing Matters

10:05 AM

Open For Business

Shi Qi Ting, Co-founder, But Honestly

11:05 AM

Raise Your Game

Owen McGab Enaohwo, CEO and Co-Founder, SweetProcess

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

Sim Choo Kheng, Founder & Executive Chairman, Sim Leisure Group

2:05 PM

Redefining Success

Megan Chng: When Theatre & Fitness Intertwine

3:05 PM

Earth Matters

The ABC's of Biodiversity: Sunda Clouded Leopard

4:05 PM

Health & Living

Ask A Doctor: Health Checkups

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Everyone’s A Critic

8:05 PM

BBC World Service

9:00 PM

GGWP

10:00 PM

Wavelength