Refining The Online Strategy - How Brands Are Adapting During A Pandemic To Digitally Sustain Their Business

For renowned brand partners such as Estee Lauder Companies, a globally leading beauty company, and Senheng Electric, one of the leading consumer electronics chain stores in the country, they have long realised the importance and benefits of digitalising their business model to diversify revenue streams and remain sustainable. However, during the global crisis, these brands have had to further pivot their business strategies to adapt to consumers’ changing behaviour online.