A New Way To Discover Music?
Matt Armitage, Kulturpop
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Youtube has just rolled out “Shorts”, their answer to TikTok and Instagram Reels, short-form video experiences that's hugely popular right now. While these platforms are mostly visual in nature, music is still expected to play a significant role in their success. Will this inadvertently change the way we discover new music? Tech guru Matt Armitage shares his thoughts.
IMAGE SOURCE: YouTube
Produced by: Daryl Ong, Haniff Baharudin
Presented by: Daryl Ong, Haniff Baharudin
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