BFM 89.9

HIGHLIGHTS 
Podcast  >  Night Shift  >  Style File  >  Giving Millennials The Bling For Their Buck

Giving Millennials The Bling For Their Buck

Jiayueh Choong, Gemologist and Co-Founder, JEOEL | Florence Song, Senior Fashion Writer at ELLE Malaysia

27-Jan-18 11:00

Giving Millennials The Bling For Their Buck

Diamonds are a girl's best friend, and if priced right, they can be every girl's. Founded in 2014, JEOEL was inspired by this need in the jewellery market to cater to young working adults with limited spending power, while keeping designs hip and playful. This week we dive into the world of gemstones, diamonds and precious metals with certified gemologist and brand co-founder, Jiayueh Choong, who shares how customers are still not nearly educated enough in jewellery to make informed purchases, and the millennials' shifting tastes in all things beads, bracelets and bangles. Later, Florence Song, Senior Writer at ELLE Malaysia talks sporty knit dresses and how to still rock them despite having been redone countless times.

Produced by: Adeline Choong

Presented by: Adeline Choong


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  style fileAdeline ChoongFlorence Songgemstonesdiamondsjewellerysporty knit dressessterling silverJEOELgemology





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

7:30 AM

Morning Brief

7:45 AM

Top Story

8:00 AM

The Breakfast Grille

8:30 AM

Morning Brief

8:45 AM

Morning Brief

9:00 AM

Opening Bell

9:15 AM

Opening Bell

9:35 AM

People, Planet, Profit

10:05 AM

Open For Business

TBC

11:00 AM

Marketing Mojo

Understanding and Leveraging the Sales and Marketing Funnel

12:00 PM

Enterprise Explores

Yong Kai Ping, CEO, Selangor Information Technology & Digital Economy Corporation (SIDEC)

1:00 PM

The Breakfast Grille Repeat

Marie Owen Thomson, Senior Vice President for Economics & Sustainability, IATA

2:05 PM

Discovery Hour

Happily Ever After? #2: Sinful Fairy Tales [REPEAT]; Sheldon Cashdan, Child Psychologist & Author

3:05 PM

Beyond the Ballot Box

Malaysia Must Push For Peace & Justice For Rohingyas; Ro Nay San Lwin, Rohingya Activist | Tun Khin, President of Burmese Rohingya Organisation of the UK

4:05 PM

Health & Living

Mind Matters: How Divorce Affects Children; Dr Nicole Chen Lee Ping, Registered Counsellor

5:00 PM

Top 5 at 5

6:00 PM

Talkback Tuesday

8:00 PM

Front Row [REPEAT]

9:00 PM

Bar None