BFM 89.9

Podcast  >  Night Shift  >  Style File  >  Giving Millennials The Bling For Their Buck

Giving Millennials The Bling For Their Buck

Jiayueh Choong, Gemologist and Co-Founder, JEOEL | Florence Song, Senior Fashion Writer at ELLE Malaysia

27-Jan-18 11:00

Giving Millennials The Bling For Their Buck

Diamonds are a girl's best friend, and if priced right, they can be every girl's. Founded in 2014, JEOEL was inspired by this need in the jewellery market to cater to young working adults with limited spending power, while keeping designs hip and playful. This week we dive into the world of gemstones, diamonds and precious metals with certified gemologist and brand co-founder, Jiayueh Choong, who shares how customers are still not nearly educated enough in jewellery to make informed purchases, and the millennials' shifting tastes in all things beads, bracelets and bangles. Later, Florence Song, Senior Writer at ELLE Malaysia talks sporty knit dresses and how to still rock them despite having been redone countless times.

Produced by: Adeline Choong

Presented by: Adeline Choong


Download the BFM mobile app. Stay at home and stay up-to-date.

Tags:  style fileAdeline ChoongFlorence Songgemstonesdiamondsjewellerysporty knit dressessterling silverJEOELgemology


Business
Life
Dan Lain-Lain

Share this podcast




Play / Pause

Listen now :

Today’s Shows



6:00 AM

The 6AM Stretch

8:05 AM

The Breakfast Grille

Adzim Halim, Country Head, Ninja Van Malaysia

9:35 AM

Ringgit & Sense

10:05 AM

Open For Business

Ganesh Bangah, Executive Chairman, Commerce.Asia

11:05 AM

Tech Talk

Cathy Song Novelli, Senior Vice President, Marketing and Communications of Hubilo

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

Adzim Halim, Country Head, Ninja Van Malaysia

2:05 PM

Live & Learn

Alt-Ed #1: The Reggio Emilia Approach to Education

3:05 PM

Beyond the Ballot Box

tbc

4:05 PM

Health & Living

Why So Sudden: Heart & Time

5:05 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Popcorn Culture - Supercut

Psychological Thrillers

9:00 PM

I Love KL

10:00 PM

Back To Back