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Because K-Pop (Hallyu) is looking for newer consumers as it stretches its reach further and wider into the region. Cultural theorist Mary Ainslie, co-editor of a book on the Korean Wave in Southeast Asia joins us today to help us better understand this phenomenon.
K-PopKorean WaveHallyu is it me you're looking for? HallyuPoliticsCurrent AffairsCulturePopular cultureKoreaAsiaCultural theoryMary AinslieSoutheast AsiaConsumerismCapitalismPhenomenonCo-editorBookRegionMusicFilmTelevisionMediaCrazeHypeNight School
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