These days, news travels faster mostly on the internet, and less so through the conventional, print media. Recognising this, a lot of print media organisations are trying to make their presence felt on the World Wide Web. However, the shift is not as simple as it seems. While others are struggling to juggle between both, some found the right formula to make it work. This week, we speak to Taz, a media organisation from Germany that is learning the ropes of both mediums, and gaining the right traction.

Here are the segments of the episode:

1:13 - Asia Calling 1 - Coups in Thailand

9:12 - Asia Calling 2 - Illegal trade is on the rise in Afghanistan

16:48 - Print and Online: A Marriage Destined to Fail?

This episode was produced by Sharyl Kaur and Muhammad Haniff Baharudin

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Tags:  Online media,  Print media,  community,  branding,  synergy