Lining up for three days, petty fights and dark entrepreneurship - all part and parcel of the sneaker-head lifestyle. But what makes Yeezys more valuable than NMDs? KL's annual sneaker convention, Sneaker-lah - in it's second year now brings together footwear fanatical looking for rare and unique kicks from all over the globe. Bryan Chin, head honcho and also founder of lifestyle mag, masses.com tells all.