Digesting Contemporary Food Trends

Malaysian food culture seems to have hit new heights, especially in the age of social media. Our timelines are usually filled with either pictures of food that our friends post, or videos of the next best eateries that we should check out. Is this new trajectory, that relies on the forces of trends and virality, healthy and sustainable for our food industry? Adly Rizal from Friedchillies Media chimes in with his thoughts.