BFM 89.9

Podcast  >  Night Shift  >  Cruise Control  >  Marketing Mercedes-Benz

Marketing Mercedes-Benz

Mark Raine, Mercedes-Benz Malaysia

14-Aug-19 20:30

Marketing Mercedes-Benz

Between 2013 and 2018, Mercedes-Benz Malaysia recorded 5 consecutive sales records, launching them onto the front lines of the Malaysian luxury car market. In this episode, Ariff Roose went for a thrilling drive with Mark Raine, former Vice-President of Mercedes-Benz Malaysia, to find out how they did it.

Produced by: Ariff Roose

Presented by: Ariff Roose


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Business AnalysisAuto

Tags:  Mercedes-BenzMercedes-Benz MalaysiaMark RaineMercedes-AMG


Share this podcast




Play / Pause

Listen now : The Breakfast Grille Repeat: Rodrigo Ribeiro de Arajo, CEO, Vale Malaysia

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

Rodrigo Ribeiro de Arajo, CEO, Vale Malaysia

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

Pressing Matters

10:05 AM

Open For Business

Anne and Boh, Co-founders of Anbo

11:05 AM

Raise Your Game

Aaron Dason, Head of Operations, M.A.D. Movement

12:00 PM

Enterprise Biz Bytes

Arieni Ritzal, a serial entrepreneur

1:00 PM

The Breakfast Grille Repeat

Rodrigo Ribeiro de Arajo, CEO, Vale Malaysia

2:05 PM

Redefining Success

3:05 PM

Earth Matters

Under the Stars: Zero Waste Festival

3:30 PM

Earth Matters

Macaranga Wrap-up: September 2022

4:05 PM

Health & Living

NCD Chronicles #3: Being On Dialysis Isn’t The End of the Road

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Everyone’s A Critic

8:05 PM

Just For Kicks

9:00 PM

GGWP

10:00 PM

Wavelength