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Marketing Mercedes-Benz

21 mins·20:30, 14 Aug 2019
podcast image

Marketing Mercedes-Benz

21 mins
·
20:30, 14 Aug 2019
·

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Between 2013 and 2018, Mercedes-Benz Malaysia recorded 5 consecutive sales records, launching them onto the front lines of the Malaysian luxury car market. In this episode, Ariff Roose went for a thrilling drive with Mark Raine, former Vice-President of Mercedes-Benz Malaysia, to find out how they did it.

Presenter: Ariff Roose

Producer: Ariff Roose

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