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S2E43: The Business Of Broadcasting

Lee Choong Khay, Chief of Sports, Astro

29-Sep-18 10:00

S2E43: The Business Of Broadcasting

Football fans were left at the edge of their seats after Astro managed to secure the broadcasting rights for the UEFA Champions League hours before the kick off. This has angered many customers and football fans who questioned the broadcaster's reasoning for not being able to secure the rights earlier, despite charging consumers fees. Joining us in the studio to understand why a decision was only made at the eleventh hour is Astro’s Head of Sports Business, Lee Choong Khay.

Produced by: Haresh Deol & Daryl Ong

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Categories:  FilmBusiness AnalysisSports

Tags:  Champions LeagueAstroBroadcasting RightsFootballLee Choong Khay

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