Bar None: S2E32 - TV Wars?
Lee Choong Kay, Head of Sports Business, Astro
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With the FIFA World Cup set to kick off just days ahead, the topic of broadcasting rights for the world's most anticipated affair once again hogged the limelight. Astro and recently RTM have announced they will air the matches which will be held in several Russian cities starting June 14th to July 15th. Together with Haresh Deol, we discuss about the broadcasting rights and what happens behind the scenes, and what’s to come for the future of sports broadcasting with Lee Chong Khay, Astro’s head of sports business.
Produced by: Daryl Ong, Haresh Deol
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