How Do You Manipulate Emotions Quickly?

It’s all things advertising in this episode of A Bit of Culture featuring advertising veteran, Vernon Adrian Emuang and comedian-come-creative-director, Kuah Jenhan. Jenhan gets the ball rolling by wondering what’s the difference between creatives and suits in an agency. Vernon then tackles the notorious notion that the world of advertising is highly stressful, highly toxic, but highly paid, which leads to another interesting exchange among them. In the second part of the show, Kam looks at how emotions can be manipulated so fast in advertisements.