Branding Media Athleticism

In this episode of A Bit of Culture, Kam ropes over Azura Rahman of BFM Style File fame and Head of Digital and Media of BFM, Ezra Zaid to pinpoint the brand of Malaysia, scrutinize the trend of extreme athleticism and delve into technology addiction. Kam, with an ambitious recommendation of a national arts council (spoiler alert), is puzzled with the country’s reluctance to invest in Malaysia’s branding. Azura confides to them her obsession with staying physically fit in the wake of a midlife crisis and dissects the minds of middle-aged ironman triathletes. And, to break the fourth wall, Ezra reflects on the role of stopping cues in digital media to prevent people from falling down the technological rabbit hole.