BFM 89.9

HIGHLIGHTS  GE15
Podcast  >  Night Shift  >  A Bit Of Culture  >  Branding Media Athleticism

Branding Media Athleticism

Kam Raslan | Azura Rahman | Ezra Zaid

15-Nov-19 21:00

Branding Media Athleticism

In this episode of A Bit of Culture, Kam ropes over Azura Rahman of BFM Style File fame and Head of Digital and Media of BFM, Ezra Zaid to pinpoint the brand of Malaysia, scrutinize the trend of extreme athleticism and delve into technology addiction. Kam, with an ambitious recommendation of a national arts council (spoiler alert), is puzzled with the country’s reluctance to invest in Malaysia’s branding. Azura confides to them her obsession with staying physically fit in the wake of a midlife crisis and dissects the minds of middle-aged ironman triathletes. And, to break the fourth wall, Ezra reflects on the role of stopping cues in digital media to prevent people from falling down the technological rabbit hole.

Produced by: Ali Johan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  HistoryPeople and Places

Tags:  A Bit of Culturebrand MalaysiaartsCENDANAASEANmarketingcore valuespeoplediversityextreme athleticismmedium.commidlife crisisL'Étape du TourIronman Triathlon2015 London Marathontechnology addictionstopping cuesscreen timeAdam AlterIrresistibleDaimlerdelete emailssocial mediaexistential dilemmanational arts councilRodrigo DuterteWellness or HellnessRhik SamadderSea Stories: My Life in Special OperationsWilliam McRaven


Share this podcast




Play / Pause

Listen now : The Evening Edition

Today’s Shows



6:00 AM

The 6AM Stretch

7:00 AM

World Market Watch

7:15 AM

Morning Brief

8:00 AM

The Breakfast Grille

Datin Mina Cheah-Foong, Managing Director, InNature Berhad

8:30 AM

Morning Brief

9:00 AM

Opening Bell

9:35 AM

Pressing Matters

10:05 AM

Open For Business

Vicole Lim & Yeann Tan, Co-founders of Mates

11:05 AM

Raise Your Game

Hui Ming Ang, Co-founder and Growth & Strategic Initiatives Leader, Leaderonomics

12:00 PM

Enterprise Biz Bytes

1:00 PM

The Breakfast Grille Repeat

Datin Mina Cheah-Foong, Managing Director, InNature Berhad

2:05 PM

Today I Learned

Ghosting: Disappearing Without a Trace is Harmful

3:00 PM

Earth Matters

Anchor Management with Greenpeace's Captain Pep Barbal

3:25 PM

Earth Matters

Macaranga Wrap-up

4:05 PM

Health & Living

World TB Day 2023: The Other Pandemic We Don’t Talk About

5:00 PM

The Evening Edition

5:35 PM

Today On Twitter

6:05 PM

Inside Story

7:05 PM

The Evening Edition

7:35 PM

Everyone’s A Critic

8:05 PM

Just For Kicks

9:00 PM

GGWP

10:00 PM

Wavelength