How Big Data In The Property Sector Can Help Multiple Property Industry Stakeholders?
Shyn Yee Ho, Managing Director, Data and Software Business, PropertyGuru
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According to the KPMG Global Proptech Survey, only 25% of real estate organisations have a well-established data strategy. With an ever changing world, this is deemed more vital now to be able to understand consumer preferences, the right land to acquire and also for governments to have the right housing policy. But why aren't Malaysian companies or even the government embracing this change?
Image credit: Shutterstock
Produced by: Chong Tjen San
Presented by: Chong Tjen San
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Categories: technology, property, government
Tags: big data analytics, property sector, consumer sentiment survey,