Tourism Malaysia Needs Clear Messaging During Health & Safety Fears
Datuk Musa Hj Yusof , Director General, Tourism Malaysia
It is undeniable that tourism dollars and by extension promotional dollars are important to the economy. But what is the promotional message in the wake of the coronavirus fears especially when 2020 has been earmarked as a Visit Malaysia Year? We also find out the strategy for Chinese and Indian tourist arrivals who outspend the top visitors, Singaporeans, by a wide margin but whose numbers remain relatively small.
Produced by: Julian Ng
Presented by: Julian Ng
Download the BFM mobile app. Stay at home and stay up-to-date.