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The Business Station
Selling Premium High-End Gym Equipment In Malaysia
20 mins·08:00, 22 Aug 2022
Selling Premium High-End Gym Equipment In Malaysia
20 mins
·
08:00, 22 Aug 2022
·
Recommended
Guest: James Lyne, Executive Director, Technogym Malaysia
Technogym is a maker of premium high-end gym equipment that has been supplying the hospitality, corporate, business and home segments since it was founded in Cesena, Italy, in 1983. Today it is worth over US$2.4 billion and is present in over a hundred countries. It wants to expand its footprint in Malaysia and the region. We talk to James Lyne, Executive Director at Technogym Malaysia, to find out what its strategies are here in these economically challenging times.
Presenter: Keith Kam
Producer: Sim Wie Boon
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