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Selling Premium High-End Gym Equipment In Malaysia

James Lyne, Executive Director, Technogym Malaysia

22-Aug-22 08:00

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Selling Premium High-End Gym Equipment In Malaysia

Technogym is a maker of premium high-end gym equipment that has been supplying the hospitality, corporate, business and home segments since it was founded in Cesena, Italy, in 1983. Today it is worth over US$2.4 billion and is present in over a hundred countries. It wants to expand its footprint in Malaysia and the region. We talk to James Lyne, Executive Director at Technogym Malaysia, to find out what its strategies are here in these economically challenging times.

Produced by: Sim Wie Boon

Presented by: Keith Kam


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Categories:  Corporatesmanaging

Tags:  technogympremium gym equipments


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