BFM 89.9
The Business Station
TCM Reaching A Brand New Audience
23 mins
·
08:00, 7 Feb 2022
·
Recommended
16 mins
29 mins
7 mins
Guest: Aaron Boey, Group CEO, Eu Yan Sang International Ltd
Traditional Chinese Medicine has gone mainstream in the last few years, seen as complementary to western medicine. Is the challenge now attracting the millennial and Gen Z's? Aaron Boey, Group CEO of Eu Yan Sang International Ltd tells us their growth strategy and is omni channel marketing the solution.
Presenter: Wong Shou Ning
Producer: Moh Heng Ying
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