TCM Reaching A Brand New Audience
Aaron Boey, Group CEO, Eu Yan Sang International Ltd
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Traditional Chinese Medicine has gone mainstream in the last few years, seen as complementary to western medicine. Is the challenge now attracting the millennial and Gen Z's? Aaron Boey, Group CEO of Eu Yan Sang International Ltd tells us their growth strategy and is omni channel marketing the solution.
Produced by: Moh Heng Ying
Presented by: Wong Shou Ning
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Categories: business analysis, entrepreneurship
Tags: traditional chinese medicine, business growth, marketing, gen z, millennials,