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Aaron Boey, Group CEO, Eu Yan Sang International Ltd
Morning Run · The Breakfast Grille · 7 Feb 2022 · 08:00 am · 23 mins listen
Traditional Chinese Medicine has gone mainstream in the last few years, seen as complementary to western medicine. Is the challenge now attracting the millennial and Gen Z's? Aaron Boey, Group CEO of Eu Yan Sang International Ltd tells us their growth strategy and is omni channel marketing the solution.
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