Scouting For Talent In The Social Media Age

Music consumption today has long shifted from the age of physical music media like vinyl, CDs and cassettes, and so too has the discovery of new talent from songwriting to performing. Kenny Ong, the managing director of Sony Music Entertainment for Malaysia, Vietnam, Singapore and Special Projects Southeast Asia shares his insights into how the music recording industry has evolved and how the (possible) return of live concerts to Malaysia will move the needle (or not).