BFM 89.9
The Business Station
Singapore Tourism Board Expansion Recipe
24 mins·08:00, 8 Nov 2023
Singapore Tourism Board Expansion Recipe
24 mins
·
08:00, 8 Nov 2023
·
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Guest: Melissa Ow, Chief Executive, Singapore Tourism Board
Singapore is on target to hit their international tourist target of 12-14mn in 2023. We speak to Melissa Ow, Chief Executive, Singapore Tourism Board on how this was achieved, why they are taking a targeted approach to growing their share of the tourism pie despite the economic slowdown and the intense competition from the region.
Presenter: Wong Shou Ning
Producer: Moh Heng Ying
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