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Melissa Ow, Chief Executive, Singapore Tourism Board
Morning Run · The Breakfast Grille · 8 Nov 2023 · 24 mins listen
Singapore is on target to hit their international tourist target of 12-14mn in 2023. We speak to Melissa Ow, Chief Executive, Singapore Tourism Board on how this was achieved, why they are taking a targeted approach to growing their share of the tourism pie despite the economic slowdown and the intense competition from the region.
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