Sephora - Beauty In the Age of E-commerce

The retail landscape is changing, with more people turning to the convenience of e-commerce to fulfil their shopping needs. Amid this, Sephora has laid out ambitious plans to expand its physical footprint throughout the Asian region, with its largest Malaysian outlet yet opening last weekend in Fahrenheit88, Kuala Lumpur. We speak to Benjamin Vuchot, President of Asia at Sephora, about the brand's expansion plans, digitalisation, sustainability, as well as the future of retail.