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The Business Station
Will Going Digital Turn Spectacular Profits For Seni Jaya?
24 mins·08:00, 29 Jan 2024
Will Going Digital Turn Spectacular Profits For Seni Jaya?
24 mins
·
08:00, 29 Jan 2024
·
Recommended
Guest: Jeff Cheah, CEO, Seni Jaya Corp
As advertising turns increasingly digital, how are out-of-home (OOH) media players adapting to the changing landscape? Publicly listed Seni Jaya is in the midst of a three-year transformation plan that involves expanding its digital offerings and geographical reach. We speak to CEO Jeff Cheah about his turnaround strategy for the OOH media firm.
Presenter: Shazana Mokhtar
Producer: Chin Wai Lun
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