Will Going Digital Turn Spectacular Profits For Seni Jaya?

Jeff Cheah, CEO, Seni Jaya Corp

Morning Run · The Breakfast Grille · 29 Jan 2024 · 24 mins listen

As advertising turns increasingly digital, how are out-of-home (OOH) media players adapting to the changing landscape? Publicly listed Seni Jaya is in the midst of a three-year transformation plan that involves expanding its digital offerings and geographical reach. We speak to CEO Jeff Cheah about his turnaround strategy for the OOH media firm.

Produced by:

Chin Wai Lun

Presented by:

Shazana Mokhtar

Categories:

technology,managing,Corporates

Tags:

digital advertising,media,billboards,seni jaya

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