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Patrick Sim, Managing Director, Secret Recipe
Morning Run · The Breakfast Grille · 30 Aug 2023 · 08:00 am · 23 mins listen
After 26 years, Secret Recipe has a global and local footprint of 500 stores. We speak to 2nd generation Managing Director, Patrick Sim on their strategy for the next phase of growth, the challenges of the F&B industry and their monetisation plans.
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