Growing Reach But Falling Revenues, How Will REV Media Navigate the Pandemic?

Has digital media thrived during the pandemic?

REV Media Group, formerly Media Prima Digital, has 30 brands in its portfolio and a wide reach, but is facing falling revenue and ADEX margin compression.

Roshan Kanesan speaks to Rafiq Razali, CEO of REV Media Group, on the strategy and outlook ahead, portfolio consolidation, and whether the branding exercise is a signal that they are stepping away from the Media Prima brand.

REV Media Group is a subsidiary of Media Prima.