Munching Our Way Through a Tough Time

With the movement control order, availability of food has become a priority for Malaysians and this also includes our favourite snacks. So we speak to James Kane, Managing Director for Malaysia & Singapore of Mondelez International, one of the largest snack food companies in the world on the challenges they face during this period. We also ask what are the snacking habits of this country and does localisation work for global brands like Cadbury and Twisties.