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Media Prima's Three Prong Strategy Still Works
22 mins·08:00, 12 Sept 2023
Media Prima's Three Prong Strategy Still Works
22 mins
·
08:00, 12 Sept 2023
·
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Guest: Rafiq Razali (Group Managing Director), Media Prima
In an environment of shrinking adex, Media Prima has seen a challenging 1st half. However is the worse over for this media conglomerate. Rafiq Razali their Group Managing Director tells us while we discuss if AI is a threat or opportunity, the fight for eyeballs and the value of their digital media brands.
Presenter: Wong Shou Ning
Producer: Moh Heng Ying
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