Media Prima's Three Prong Strategy Still Works

Rafiq Razali, Group Managing Director, Media Prima

Morning Run · The Breakfast Grille · 12 Sept 2023 · 22 mins listen

In an environment of shrinking adex, Media Prima has seen a challenging 1st half. However is the worse over for this media conglomerate. Rafiq Razali their Group Managing Director tells us while we discuss if AI is a threat or opportunity, the fight for eyeballs and the value of their digital media brands.

Produced by:

Moh Heng Ying

Presented by:

Wong Shou Ning

Categories:

managing,Corporates

Tags:

media prima bhd,digital business,media freedom

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