Media Prima's Three Prong Strategy Still Works
Rafiq Razali, Group Managing Director, Media Prima
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In an environment of shrinking adex, Media Prima has seen a challenging 1st half. However is the worse over for this media conglomerate. Rafiq Razali their Group Managing Director tells us while we discuss if AI is a threat or opportunity, the fight for eyeballs and the value of their digital media brands.
Produced by: Moh Heng Ying
Presented by: Wong Shou Ning
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