Marketing and War In the Boardroom - Al Ries, Ries & Ries
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One of the world's foremost marketing guru, bestselling author and also the founder and chairman of consulting firm Ries & Ries, Al Ries shares with us what left brain and right brain thinkers have to do with marketing. But he first talks about the mistakes some companies make in their marketing strategy.
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Tags: Marketing, Boardroom, War, Bestselling Author, Founder, Chairman