BFM 89.9
The Business Station
Mamee: Building Brand Loyalty Across Generations
24 mins
·
08:00, 28 Aug 2023
·
Recommended
Guest: Pierre Pang, Group CEO, Mamee-Double Decker
FMCG company Mamee-Double Decker, now helmed by the third generation of the Pang family, and boasts a range of food products sold in over 80 countries, including iconic brands Mamee Monster and Mr. Potato. What’s their recipe for longevity in the fast-paced consumer goods sector? We find out how a homegrown Malaysian company conquered the ASEAN snack market with Pierre Pang, Group CEO of Mamee-Double Decker.
Presenter: Shazana Mokhtar
Producer: Moh Heng Ying
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Mamee: Building Brand Loyalty Across Generations
24 mins
·
08:00, 28 Aug 2023
Guest: Pierre Pang, Group CEO, Mamee-Double Decker
FMCG company Mamee-Double Decker, now helmed by the third generation of the Pang family, and boasts a range of food products sold in over 80 countries, including iconic brands Mamee Monster and Mr. Potato. What’s their recipe for longevity in the fast-paced consumer goods sector? We find out how a homegrown Malaysian company conquered the ASEAN snack market with Pierre Pang, Group CEO of Mamee-Double Decker.
Presenter: Shazana Mokhtar
Producer: Moh Heng Ying
Share:
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Recent episodes
0
Latest Stories
Podcasts · Jan 22 · 43 mins
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