A&W Rooted On Cravibility

Many Malaysians have a nostalgic attachment to A&W, which first set up a presence here in the 1960s. 

But with rapidly changing consumer tastes and global supply chain shocks affecting the F&B industry, how does A&W plan to stay relevant to the next generation and beyond? 

Philip See will be speaking to its global CEO Kevin Bazner about his growth strategy for the franchise in Malaysia and the region.