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Dermalogica: The Skincare Brand With A Renegade Spirit

Jane Wurwand, Dermalogica

19-Jun-13 08:00

Dermalogica: The Skincare Brand With A Renegade Spirit

Jane Wurwand the founder and CEO of Dermalogica, the professional skincare brand, is on the Breakfast Grille. 

She discusses:

--  How she identified the gap in the skin care market between professional salons and at-home users

--  Dermalogica’s philosophy as a company

--  The brand's positioning

--  Her business approach: never taking a bank loan or paying for advertising

--  Operationing elements of the business; R&D and testing

--  Breaking through the male skincare market

--  Dermalogica's teen skincare line

--  Challenges as Dermalogica grew nationally and internationally

--  Why Dermalogica never went public

--  Exit strategy in the future and if they would ever consider selling the company to a bigger cosmetics player

--  Dermalogica's commitment to assisting women entrepreneurs and to community investment on a local and global scale

 --  FITE (Financial Independence Through Entrepreneurship) and Dermalogica's partnership with, a micro-lending website, to help women around the world launch or grow their businesses 


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Tags:  skincaredermalogicawomen in businesswomen entrepreneurwomen

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