BFM 89.9
The Business Station
Dermalogica: The Skincare Brand With A Renegade Spirit
24 mins·08:00, 19 Jun 2013
Dermalogica: The Skincare Brand With A Renegade Spirit
24 mins
·
08:00, 19 Jun 2013
·
Recommended
Jane Wurwand the founder and CEO of Dermalogica, the professional skincare brand, is on the Breakfast Grille.
She discusses:
-- How she identified the gap in the skin care market between professional salons and at-home users
-- Dermalogica’s philosophy as a company
-- The brand's positioning
-- Her business approach: never taking a bank loan or paying for advertising
-- Operationing elements of the business; R&D and testing
-- Breaking through the male skincare market
-- Dermalogica's teen skincare line
-- Challenges as Dermalogica grew nationally and internationally
-- Why Dermalogica never went public
-- Exit strategy in the future and if they would ever consider selling the company to a bigger cosmetics player
-- Dermalogica's commitment to assisting women entrepreneurs and to community investment on a local and global scale
-- FITE (Financial Independence Through Entrepreneurship) and Dermalogica's partnership with KIVA.org, a micro-lending website, to help women around the world launch or grow their businesses
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