ITC: Making Muslim-Friendly Tourism Mainstream

Research consultancy Crescent Rating projects that global Muslim tourist numbers will swell to 230 million by 2028, accounting for USD$225 billion tourist spend. 

How much of a headstart does Malaysia have in courting this lucrative segment and are we doing enough to stay ahead of the regional competition? We find out from the newly minted Director General of the Islamic Tourism Centre, Nizran Noordin.