InNature Leans Into ESG And Pivots To Influencer Marketing
Datin Mina Cheah-Foong, Managing Director, InNature Berhad
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Euromonitor International estimates that the market size for beauty will grow to nearly USD$550 billion dollars in 2027, with much of that driven by the Asia Pacific. However, with so many new labels emerging in an intensely competitive market place, can long-standing brands like The Body Shop stay relevant amid fast moving trends and the digital age? We catch up with Datin Mina Cheah-Foong, Managing Director of InNature Berhad, the brand owner of The Body Shop in Malaysia, Cambodia and Vietnam for an update on the business.
Produced by: Moh Heng Ying
Presented by: Shazana Mokhtar
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Categories: Corporates, environment
Tags: esg investing, the body shop, beauty products,