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TBWA the New Era

Aaron Cowie, TBWA

18-May-13 02:00

TBWA the New Era

Aaron Cowie, CEO of TBWA Malaysia joins us on the Breakfast Grille to discuss:

- life after parting ways with ISC

- working towards a rebranded and different business

- personalities important to creating the right attitude and culture

- what now without government contracts

- alternative providers disturbing the status quo for creative agencies

- how the digital age will affect the future of the industry


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Tags:  advertisingbrandingmarketingrebrandinghuman resources





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