Customer Driven Takaful

Azim Mithani of Prudential BSN Takaful joins us on the Breakfast Grille to discuss:

- what he brings to the organisation and how he has changed things up

- similarities and differences of takaful and traditional insurance businesses

- Pru BSN Takaful's sales channels

- caps on agent commissions and whether the insured will bear the cost

- focussing on products that address the wider needs of the consumer

- market penetration and how to increase demand

- muslim versus non-muslim uptake on takaful products

- investment returns on assets under management